On Tuesday, 20th October 2015, in a grand cocktail reception at Hotel Sheraton Dammam, Saudi Cement launched its new Corporate Identity officially. The event was attended by government officials, prominent businessmen from Eastern Province, Saudi Cement customers, suppliers, journalists and management staff. Around 200 people gathered in a jam packed ballroom of Sheraton hotel to witness the new brand launch ceremony.
On this occasion, Saudi Cement Chairman, Shaikh Khalid Bin Abdulrahman Al-Rajhi said that “The launch of the new identity confirms that Saudi Cement is inspired by its rich history and is looking forward to a brighter future”. He further added that “All the shareholders, customers, suppliers, employees and the community we serve have played a part in our successful achievements, and we cherish our excellent relations with them”.
In his message, Managing Director, Dr. Walid Bin Ahmed Al-Juffali highlighted the importance of planning and development in the outstanding performance of Saudi Cement. He further stated that “There were a number of key factors leading to the success of Saudi Cement, including the concentrated efforts of cooperation between our staff, customers’ trust, as well as the favorable climate created by the government to support national companies”.
BM&CEO, Mr. Mohammed Bin Ali Al-Garni stated that “The new brand identity confirms our commitment to our partners, and is set to consolidate our focus to continue in a systematic and comprehensive manner, with the spirit of creativity in order to improve our efficiency and enhance the quality of our products. We pledge to continue at a vigorous pace, and maintain our leading position in the industry”.
The ceremony marked the launching of the new motto of Saudi Cement, which reflects its commitment and determination to continue forward on the path of success.